A huge factor of brand identity is the company logo, essentially the signifying factor for the customer that the product or service they are using is the end product of a certain company’s creation. Essentially, there can be no confusion, wishy-washiness or extra parts. The logo must include just what is necessary and nothing more.

This week, Adobe has released the next version of its product for vector graphics - Adobe Illustrator CC 2015. Let's take a closer look at new innovations and compare them with the previous version.

ColliderScribe2 for Adobe Illustrator bring the brand new Space Fill allowing you to dynamically pack in artwork of any size into any shape! The revised collision tools, including the new Rotate To Collision Tool allows you to collide objects by simply snapping or rotating with speed and precision. Watch the clip…

These free tools play an essential role for designers who require accuracy. SubScribe is useful for technical illustration, logo and font design. With its help, you can create tangents and perpendiculars to the paths, create a circle according to given points, quickly align objects relatively to horizontals or verticals, create circumscribed and inscribed circles and much more. In today’s review all 14 tools are described, and animated pictures hopefully will help you understand their properties at a single glance.

This tutorial will show you how to quickly create a dynamic business card document which uses dynamic text, linked-file and visibility variables to change the appearance of the content on the page with VariableImporter script. The script automates the conversion of tab or comma separated text files into Illustrator compatible .XML files, immediately ready for direct use in the Illustrator Variables panel — without leaving Illustrator!

In Adobe CC applications the special place is given to combination of keys for every conceivable task. Unfortunately, not very many designers understand what a powerful tool these key combinations are.

In this tutorial I’ll talk about how to combine work of DynamicSketch and InkScribe tools to create a cartoon shark. With the help of the DynamicSketch Tool we will create character outline, which has several times more levels of control than the native Illustrator’s brush strokes. Then we will use InkScribe Tool to color the illustration. These tools are sharper than shark’s teeth!

Today we’ll look at the process of creating a comic speech bubble using DynamicSketch. This tool works well not only for hand drawing, but also to quickly create accurate and smooth shapes, for example circles and straight lines. Its intelligent functions enable you to speed up and eliminate some standard steps, which accelerates workflow in several times. So I am not afraid to call the Dynamic Sketch Tool — a WOW Tool!

The key to advertising and marketing is to convince your potential customer that they should choose your product or service in the shortest amount of time possible. Email or online marketing campaigns are a great option to reach the quickest audience in the shortest amount of time possible, however, it lacks a great deal of personalization that is very important to today’s consumers. Instead of sending out an impersonal Email campaign, consider going for a more creative and interesting route with a postcard mailing campaign.

InkScribe is designed for fast, accurate, and smart creating and editing of Bezier curves on which the entire vector graphics is based. Today you will learn about its main features that will help us to create hand lettering. I hope that you have already experienced it if not, download 14 day free trial now!